We love the process.

An Indonesian brand house building with integrity.

What We Do

Not just making products. Building brands with the right foundation.

Write First, Design Later

Copy sets the direction. Design follows narrative, not the other way around.

Integrity at Every Step

Promises we can keep. Claims we can prove. No fluff.

Experiments Become Systems

Try new things, document results, turn them into repeatable processes.

Our Brands

Fabron

Health & Wellness

Hybrid online–offline clinic for science-based hair & beard care.

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Byfrags

Fragrance

D2C masculine fragrance brand with polarizing scents—love or hate.

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MisterBrewok

Personal Care

D2C OTC men's grooming—honest results, comfortable for daily use.

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KYND

Performance Marketing

Performance marketing agency—data first, know your numbers, partner mindset.

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Our Journey

2016

Started in a Garage

Fabron was born from grooming experiments in a home garage.

2021

Brand Expansion

Byfrags and MisterBrewok joined the family.

2023

KYND is Born

Fourth brand: performance marketing agency.

2025

THE fabs CO

Consolidated into one brand house.

In Numbers

100,000+

Products sold

4

Active brands

9

Years running

How We Work

Work partners.

Professional relationships with respect. No family drama.

Work smart.

Output > hours. Results > busyness.

Efficient communication.

Email what can be written. Meet when discussion is needed.

Ideas from anywhere.

Interns can challenge founders. What matters is solid arguments.

Honest but respectful.

Problems discussed thoroughly. No drama, no grudges.

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